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  3. 10,000 Hours
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10,000 Hours

10,000 hours

Introduction to the 10,000 Hours initiative

The 10,000 Hours initiative, launched in July 2018, aims to showcase our commitment to the ophthalmology community. Through this project, we support people to better manage their eye health, focus on the unmet needs of the patients that we serve and work with patient advocacy groups to this end.

Santen hopes to use the 10,000 Hours initiative to:

  • Maintain our unwavering commitment to the ophthalmology community
  • Build new and strengthen existing relationships with non-government organisations (NGOs) and advocacy groups in eye health
  • Demonstrate that we are a trusted and expert partner for the eye care community

How does the 10,000 Hours initiative work?

Santen has created the initiative to truly live and breathe our value of ‘patient focus’ beyond our daily roles and jobs. Initiatives under the 10,000 Hours banner are coordinated locally, with each country having the opportunity to respond to local patient need and contribute to patient empowerment.

10,000 Hours initiative to support the fight against COVID-19 

As a healthcare company that is well represented across the globe, Santen’s mission is to contribute to the well-being of patients, their loved ones and consequently to society. Our heritage in ophthalmology spans 130 years and we stand united and ready to support this community. This is why, Santen as an organisation, and indeed our people, have donated towards the fight against COVID-19 as part of the 10,000 Hours initiative.

With all contributions from our employees matched Euro for Euro by Santen, a grand total of €98,913 has been raised to support numerous ophthalmology organisations across EMEA. Using the 10,000 Hours programme, Santen has distributed the donations, at a grass roots level, to local ophthalmology charities or initiatives that continue to provide care and support to the ophthalmology patients during the pandemic. 

What do Santen employees say about the 10,000 Hours initiative?

"I learnt more about the challenges that visually impaired people face and understood what more we could do to help them. I was inspired by the people I interacted with – their enthusiasm and positivity was humbling."

"An amazing feeling to be part of doing something more for the visually impaired community."

"I gained a much better understanding of the issues facing blind and visually impaired people in their every-day lives."

"I was totally taken aback at the strength and determination of the people affected by eye diseases. A very special and moving experience."